danish

product engineer

I build end-to-end digital experiences.

﹂available for work

Hello, i'm Dan (short for Danish, pronounced \ ˈdan-ish).

Many developers have a conventional story about how they found their way to software. Unfortunately, my story is a little less clear cut. I started life as a digital advertising analyst, helping blue-chip clients optimise their online ad presence, until I went down a very deep rabbit hole when working with Google on diagnosing page load issues. I found myself enamored in how things were built rather than the why and decided to trade targets for the terminal.

I'm obsessed with the look and feel of a product and needing to build pixel-perfect user experiences from tested design. I meticulously analyse data-driven development from design-to-component for both usability and functionality, not shying away from either Figma or the console if required. Code and creativity go hand in hand for me and I produce my best work on platforms that champion this thinking.

At present, I am at Equitas - a video interviewing platform leveraging AI to create inclusive interview experiences. I'm helping shape the frontend from the ground up. From establishing the design system, building UI components or tackling UX concerns, I regularly switch between being both developer and designer, rebuilding the platform to offer a polished end-to-end experience. Concurrently, I am undertaking a part-time MSc in Software Development at Queen's University, with a focus on Java-based software system design.

experience

2023 — Present

Frontend Software Developer - Equitas AI

Built the frontend platform from the ground up, developing custom UI components on top of MUI. Collaborated closely with the CTO and Product Team to refine existing functionality, enhancing usability for clients.

JavaScript Next.js React.js MUI Prisma Figma

2022 — 2024

Technical Support Developer - Surge

Contributed to the Technical Support team in a niche hybrid role, conducting first-hand user experience research and serving as the bridge between a development agency. Developed internal web management systems to streamline administrative processes.

JavaScript HTML5 CSS3 HubSpot

2021 — Present

Product Buildability Advisor - Solved

Worked alongside an established Lead Product Designer as a buildability advisor, stress-testing high-fidelity designs in React using Bootstrap and Tailwind. Rapidly developed and validated components during the discovery and ideation phases.

JavaScript React.js Tailwind Bootstrap Storybook

2020 — 2021

Software Engineering Intern - News Corp

Contributed to the Web Components team for The Times publisher, primarily creating placeholder components for ad spaces and collaborating with QA to test staging servers.

JavaScript React

work

tbc

library

tbc

changelog

﹂27.02.25 - v1.0.0: Built with a Web 1.0 stack and some Tailwind magic. Deployed on Vercel.